The Importance of User Experience

laurel web design

What is user experience?

User experience is the complete experience of a person using a product, specifically a website or computer application, especially in terms of how easy or pleasing it is to use. ​

Why does user experience matter?

As a local Hattiesburg Laurel web design firm, we know that you typically won’t hear much about user experience until something goes wrong. Your website should be your number one salesman. When you go to buy a car, you want a salesman that knows what he’s doing and can guide you easily through the process of your purchase. Your website should work exactly the same.

The key to exceptional user experience is understanding your target consumer and meeting the specific needs of the customer as smoothly as possible.

When considering user experience, ask yourself these questions: Who is this page for? What problem does this page solve for the user? What is the primary action we want users to take on this page?

Message from a happy client:

Thanks Bo and team for a GREAT job on the SCRMC site. We love all the new features this site provides to our visitors.

Becky Collins, Director of Communication, South Central Regional Medical Center