- Clean Layout is Key
A simple and clutter-free layout is imperative. Your visitors do not want to be bombarded with icons, clip art, or flashing text. If visitors cannot find what they are looking for, they will quickly move on to your competitor.
- Text = Time
Large chunks of text will lead visitors directly to the back button. Homepage text should clearly convey your message, while remaining short, sweet, and to the point.
- ‘A Picture is Worth 1,000 Words’
A single image can replace overwhelming amounts of text. One strong image shows visitors what you and your website are all about, without cluttering the page. Applicable, high-resolution photos will inspire users and make them want to see more of your site.
- Responsive Design Matters. BIG Time
Statistics show that fifty-seven percent of all mobile Internet users will not recommend a business with a poorly designed mobile site. Why? Responsive design provides a consistent and tailored experience for every user, whether on a smartphone, tablet, or desktop.
- Say ‘Goodbye’ to Being an Online Brochure
Simply advertising your products or services will get you nowhere in today’s online marketing community. Consumers are now searching for the leaders of your industry. Set yourself above competitors by utilizing your knowledge and expertise to generate smart content geared towards your target market.
- Practice Persistent Publishing
Your website is not a one time deal. Studies show that companies who regularly blog bring in sixty-seven percent more leads than those that don’t. Continuously providing insightful and entertaining content keeps visitors coming back for more.
- Everything Changes. So Will You
Technology, consumers, and marketing will all change much faster than you think. Frequently refining and improving your website will keep you at the top of your industry and the top of search engines.
Message from a happy client:
Thanks Bo and team for a GREAT job on the SCRMC site. We love all the new features this site provides to our visitors.