A good product description can increase sales and bring more traffic to your website.

​Content is King,
​ even when it comes to product descriptions. It is not good enough to throw up a bland, two-sentence description and all be well. If you are truly looking to sell products online and drive search engine traffic, it is beneficial to take a look at beefing up the content on the product page of your E-Commerce site.

When you are writing a product description, remember the following:

  • Originality – unique description
  • Tell a story – this is a chance to make a brand voice
  • Keep the customer in mind – be clear
  • Use words optimized for search engines
  • Use bullets to clearly hit key points like product specifications (product dimensions, weight, materials, where it was made, etc.)


Message from a happy client:

Thanks Bo and team for a GREAT job on the SCRMC site. We love all the new features this site provides to our visitors.

Becky Collins, Director of Communication, South Central Regional Medical Center