A good product description can increase sales and bring more traffic to your website.
Content is King, even when it comes to product descriptions. It is not good enough to throw up a bland, two-sentence description and all be well. If you are truly looking to sell products online and drive search engine traffic, it is beneficial to take a look at beefing up the content on the product page of your E-Commerce site.
When you are writing a product description, remember the following:
- Originality – unique description
- Tell a story – this is a chance to make a brand voice
- Keep the customer in mind – be clear
- Use words optimized for search engines
- Use bullets to clearly hit key points like product specifications (product dimensions, weight, materials, where it was made, etc.)